THE CORNER THAT LANDS ON THE OWNER
The Quadrant Is a Price, Not a Place
For each unresolved event, ask what keeps it outside routine: the cost of one more look, one repeatable process, or both.
WHY THE SQUARE STAYS EMPTY
Rarity removes the subsidy that builds routine
- Frequent: process amortises the setup
- Rare and cheap: ignored without loss
- Rare and severe: practice never forms
Sorted this way the grid is the frequency-impact matrix, and the corner where rarity blocks routine is where the real money has always hidden.
Attention and process costs draw the line
The event's frequency and stakes do not change; what changes is whether the firm can watch and handle it routinely. That distinction matters when you stop binning the tail.
THE FIRST PRICE: ATTENTION
Ignoring a low-yield source can be rational
- Sims, Journal of Monetary Economics (2003): finite information-processing capacity
- Gabaix, Quarterly Journal of Economics (2014): sparse models attend to first-order variables
- Lower the cost of one more look; some ignored sources cross the threshold
The recognition-engine thesis is economic, not moral: filter the public-but-unread before it spends the owner's narrow attention budget.
THE SECOND PRICE: PROCESS
A rare event gets no repetition discount
- Setup cost falls per case as repetitions accumulate
- A one-off case cannot amortise the routine
- Some rare work stays with an owner even after process gets cheaper
Frequent work is easier to measure and copy; whether it retains value is a separate test.
Process presses from the frequent side; attention from the unseen side
James G. March's 'Exploration and Exploitation in Organizational Learning' (Organization Science, 1991) names the motion: process refines the known; search watches the unknown.
THE FREQUENT SIDE, FOR REAL
Vendor case studies: repeated exceptions become process
Duvo publishes these as separate vendor customer stories with different measurement frames. They illustrate the frequent-side proposition; they are not independent proof of a general effect.
- Rohlik invoice reconciliation: 2.1M euros/yr revenue protected; 1.4M euros/yr margin protected
- Rohlik Group promo management: promo margin 17% to 27% across four fulfilment centres
- Pilulka availability recovery: +15% stock availability in two weeks
THE MAP MOVES
Cheaper watching and handling shrink, but do not erase, the owner core
Repricing is event-specific: an invoice exception may cross the process line while a cooling supplier crosses the attention line.
- Attention boundary moves when one more look gets cheaper
- Process boundary moves when one more case gets cheaper to handle
- The residue still resists noticing, checking, or repetition
WHAT SURVIVES, AND WHAT BEGINS
Which price holds this event outside routine?
Reprice every unresolved event. Keep only the residue that cheaper noticing, checking, and repetition still cannot settle with an accountable owner.
- Attention: what becomes visible if one more look gets cheaper?
- Process: what becomes routine if it happens ten times next month?
- Both: what crosses only when watching and handling get cheaper?